UNICEF Australia - Tell someone they mean the world this Valentine's Day

Marketing Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts - 'Tell someone they mean the world' Valentine's Day campaign
Discipline: Cause Marketing and Fundraising
Year: 2014
Partner Agencies: Reprise Media/UM (search)
Project Management Tasks: Set up of product bundles and e-commerce shop; Briefed internal Communications/PR and Digital teams; Briefed partner search agency; Trafficked artwork and other marketing collateral through internal approval processes.

 eDM

Web E-commerce Shop

Owned-media Homepage

UNICEF Australia - UNICEF Inspired Gifts Christmas campaign

Marketing Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts – Get some change from your Christmas shopping campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (creative), News Limited (partner publisher), MMG (corporate partner). 

Project Management Tasks: Campaign lead; worked with the marketing manager and director on refining the campaign planning and strategic approach; prepared client-to-agency briefs; briefed and managed external and internal stakeholders; managed parties for campaign implementation; tracked and optimised campaign performance; post-campaign reporting, and ongoing fulfillment of product orders. 

  

Press ads in metropolitan newspapers

 

eDMs to supporter database and cold audiences

 

 Online display performance banners

Australian Women's Weekly advertorial sponsorship and photo gallery

  

 

PR editorial coverage

Social

UNICEF Australia - Syria Emergency Appeal

Marketing Client/Brand: UNICEF Australia

Product/Campaign: Acquisitions - Syria Emergency Appeal
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: Marlin Communications (creative), JCDecaux and mX (publisher partners), PHD (media).
Project Management Tasks: Briefed creative agency; secured donated/distress press space with major publishers; liaised and managed parties for campaign artwork and implementation. 

Outdoor Digital Billboard with JCDecaux

mX mobile app ad

Press ads in metropolitan newspapers

Outdoor Billboard

UNICEF - Super Gifts for Super Dads

Marketing Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts - Father's Day campaign - Super Gifts for Super Dads
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search), Marlin Communications (creative), mX/News Ltd (publisher)
Project Management Tasks: worked with the Marketing Manager on the campaign planning and approach; prepared Client-to-Agency briefs; briefed internal and external parties; copywriting; design and set-up of owned-media assets; managed parties for campaign launch; wrote the media release and pushed campaign story out to marketing press; tracked and optimised campaign performance; and ongoing fulfillment of product orders.

Press advertisements

Online display performance banners

Consumer PR - editorial coverage

eDMs targeted to cold and warm audiences

Bespoke Father's Day cards

Campaign editorial coverage in the Australian marketing press

(AdNews, Australian Creative, B&T and Campaign Brief)

UNICEF - Wedding Favours

Marketing Client/Brand: UNICEF Australia

Product/Campaign: Inspired Gifts – Wedding Favours
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: Marlin Communications (creative)

Project Management Tasks: worked with the marketing manager on the product strategy; briefed creative agency on the product design and promotion collateral; coordinated the product development and set up of web shop; ongoing fulfillment of product orders. 

 Product design and development 

Online Shop

Promotional Press Advertisement

If you would like to purchase UNICEF Wedding Favours for your upcoming nuptials, click here. 

UNICEF - Give your Mum Measles - Mother's Day

Marketing Client/Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts - Give your Mum Measles Mother's Day campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (design/creative)
Project Management Tasks: prepared client-to-agency briefs; briefed external and internal stakeholders; copywriting, design and set up of owned-media assets; secured donated/distress press space with major publishers; managed parties for campaign launch; wrote the media release and pushed campaign story out to marketing industry press; tracked and optimised campaign performance; post-campaign reporting; and ongoing fulfilment of product orders.

Online Display Performance Banners 

(retargeting and prospecting)

UNICEF Homepage Campaign Support 

Distress Press Advertising in Metropolitan Publications - mX and Sunday Telegraph 

eDMs to the supporter database and cold audiences

Campaign Editorial Coverage in the Australian Marketing Press 

(Australian Creative, Mumbrella, Campaign Brief and B&T) 

Bespoke Mother's Day Cards