Friday, February 14, 2014

UNICEF Australia - Tell someone they mean the world this Valentine's Day

Marketing Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts - 'Tell someone they mean the world' Valentine's Day campaign
Discipline: Cause Marketing and Fundraising
Year: 2014
Partner Agencies: Reprise Media/UM (search)
Project Management Tasks: Set up of product bundles and e-commerce shop; Briefed internal Communications/PR and Digital teams; Briefed partner search agency; Trafficked artwork and other marketing collateral through internal approval processes.

 eDM

Web E-commerce Shop

Owned-media Homepage

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