UNICEF - Give your Mum Measles - Mother's Day

Marketing Client/Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts - Give your Mum Measles Mother's Day campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (design/creative)
Project Management Tasks: prepared client-to-agency briefs; briefed external and internal stakeholders; copywriting, design and set up of owned-media assets; secured donated/distress press space with major publishers; managed parties for campaign launch; wrote the media release and pushed campaign story out to marketing industry press; tracked and optimised campaign performance; post-campaign reporting; and ongoing fulfilment of product orders.

Online Display Performance Banners 

(retargeting and prospecting)

UNICEF Homepage Campaign Support 

Distress Press Advertising in Metropolitan Publications - mX and Sunday Telegraph 

eDMs to the supporter database and cold audiences

Campaign Editorial Coverage in the Australian Marketing Press 

(Australian Creative, Mumbrella, Campaign Brief and B&T) 

Bespoke Mother's Day Cards