UNICEF Australia - UNICEF Inspired Gifts Christmas campaign

Marketing Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts – Get some change from your Christmas shopping campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (creative), News Limited (partner publisher), MMG (corporate partner). 

Project Management Tasks: Campaign lead; worked with the marketing manager and director on refining the campaign planning and strategic approach; prepared client-to-agency briefs; briefed and managed external and internal stakeholders; managed parties for campaign implementation; tracked and optimised campaign performance; post-campaign reporting, and ongoing fulfillment of product orders. 

  

Press ads in metropolitan newspapers

 

eDMs to supporter database and cold audiences

 

 Online display performance banners

Australian Women's Weekly advertorial sponsorship and photo gallery

  

 

PR editorial coverage

Social

UNICEF - Give your Mum Measles - Mother's Day

Marketing Client/Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts - Give your Mum Measles Mother's Day campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (design/creative)
Project Management Tasks: prepared client-to-agency briefs; briefed external and internal stakeholders; copywriting, design and set up of owned-media assets; secured donated/distress press space with major publishers; managed parties for campaign launch; wrote the media release and pushed campaign story out to marketing industry press; tracked and optimised campaign performance; post-campaign reporting; and ongoing fulfilment of product orders.

Online Display Performance Banners 

(retargeting and prospecting)

UNICEF Homepage Campaign Support 

Distress Press Advertising in Metropolitan Publications - mX and Sunday Telegraph 

eDMs to the supporter database and cold audiences

Campaign Editorial Coverage in the Australian Marketing Press 

(Australian Creative, Mumbrella, Campaign Brief and B&T) 

Bespoke Mother's Day Cards

The Wayside Chapel - Donate a Plate Christmas Appeal

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: The Wayside Chapel
Product/Campaign: Donate a Plate Christmas Appeal
Year: 2012
Project Management Tasks: Receipt of client brief, briefed creative team, presented creative concepts and rough layout to client, briefed print & digital production and studio, presented artwork to client, actioned client amends/changes, coordinated offline and online despatch of artwork. 

Plate Execution: Donate to The Wayside Chapel's Christmas Lunch

Wayside Website Hompage Banners 

Raid - Localised Brand Website (Raid.com.au)

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: SC Johnson & Son / Raid
Product/Campaign: Launch of Localised Brand Website - Raid.com.au
Year: 2012
Project Management Tasks: Receipt of client brief, briefed creative team, presented creative concepts/layout to client, prepared and briefed debrief, briefed copywriter, studio and digital production on wire-frames, site map and master copy document, presented site flats to client for approval, briefed and liaised with digital production and digital backend designer on site build, tested site before pushing live, post-launch maintenance and update of live site - briefed creatives, studio and digital on changes/amends and on overall site style guide.

 Website Homepage

 

  Product Page

 Consumer Insect Education - 'Bug University'

Promotions Page

Kellogg's Nutri-Grain - Get Hungry for your Sport

Agency: Creative Activation - Sydney

Discipline: Brand Promotions & Activations / Shopper Marketing
Client/Brand: Kellogg's / Nutri-Grain 

Product/Campaign: Nutri-Grain / Get Hungry for your Sport
Year: 2012

Project Management Tasks: Assisted in briefing packaging and website artwork into studio, artwork despatch, tracking and monitoring the performance of the on-pack consumer promotion, and contacting and validating winners.

Consumer Promotion Microsite

On-pack Promotion Packaging Artwork

Winner's Notification Letter