Marketing Brand: UNICEF
Australia
Product/Campaign: UNICEF Inspired Gifts – Get some change from your Christmas shopping campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (creative), News Limited (partner publisher), MMG (corporate partner).
Project Management Tasks: Campaign lead; worked with the marketing manager and director on refining the campaign planning and strategic approach; prepared client-to-agency briefs; briefed and managed external and internal stakeholders; managed parties for campaign implementation; tracked and optimised campaign performance; post-campaign reporting, and ongoing fulfillment of product orders. Product/Campaign: UNICEF Inspired Gifts – Get some change from your Christmas shopping campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (creative), News Limited (partner publisher), MMG (corporate partner).
Press ads in metropolitan newspapers
eDMs to supporter database and cold audiences
Online display performance banners
PR editorial coverage
Social
