UNICEF Australia - UNICEF Inspired Gifts Christmas campaign

Marketing Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts – Get some change from your Christmas shopping campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (creative), News Limited (partner publisher), MMG (corporate partner). 

Project Management Tasks: Campaign lead; worked with the marketing manager and director on refining the campaign planning and strategic approach; prepared client-to-agency briefs; briefed and managed external and internal stakeholders; managed parties for campaign implementation; tracked and optimised campaign performance; post-campaign reporting, and ongoing fulfillment of product orders. 

  

Press ads in metropolitan newspapers

 

eDMs to supporter database and cold audiences

 

 Online display performance banners

Australian Women's Weekly advertorial sponsorship and photo gallery

  

 

PR editorial coverage

Social

UNICEF - Give your Mum Measles - Mother's Day

Marketing Client/Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts - Give your Mum Measles Mother's Day campaign
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search) and Marlin Communications (design/creative)
Project Management Tasks: prepared client-to-agency briefs; briefed external and internal stakeholders; copywriting, design and set up of owned-media assets; secured donated/distress press space with major publishers; managed parties for campaign launch; wrote the media release and pushed campaign story out to marketing industry press; tracked and optimised campaign performance; post-campaign reporting; and ongoing fulfilment of product orders.

Online Display Performance Banners 

(retargeting and prospecting)

UNICEF Homepage Campaign Support 

Distress Press Advertising in Metropolitan Publications - mX and Sunday Telegraph 

eDMs to the supporter database and cold audiences

Campaign Editorial Coverage in the Australian Marketing Press 

(Australian Creative, Mumbrella, Campaign Brief and B&T) 

Bespoke Mother's Day Cards