Tuesday, October 22, 2013

UNICEF Australia - Syria Emergency Appeal

Marketing Client/Brand: UNICEF Australia
Product/Campaign: Acquisitions - Syria Emergency Appeal
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: Marlin Communications (creative), JCDecaux and mX (publisher partners), PHD (media).
Project Management Tasks: Briefed creative agency; secured donated/distress press space with major publishers; liaised and managed parties for campaign artwork and implementation. 

Outdoor Digital Billboard with JCDecaux

mX mobile app ad

Press ads in metropolitan newspapers

Outdoor Billboard

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