UNICEF Australia - Syria Emergency Appeal

Marketing Client/Brand: UNICEF Australia

Product/Campaign: Acquisitions - Syria Emergency Appeal
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: Marlin Communications (creative), JCDecaux and mX (publisher partners), PHD (media).
Project Management Tasks: Briefed creative agency; secured donated/distress press space with major publishers; liaised and managed parties for campaign artwork and implementation. 

Outdoor Digital Billboard with JCDecaux

mX mobile app ad

Press ads in metropolitan newspapers

Outdoor Billboard

UNICEF - Super Gifts for Super Dads

Marketing Brand: UNICEF Australia
Product/Campaign: UNICEF Inspired Gifts - Father's Day campaign - Super Gifts for Super Dads
Discipline: Charity Marketing and Fundraising
Year: 2013
Partner Agencies: PHD (online media), Reprise Media/UM (search), Marlin Communications (creative), mX/News Ltd (publisher)
Project Management Tasks: worked with the Marketing Manager on the campaign planning and approach; prepared Client-to-Agency briefs; briefed internal and external parties; copywriting; design and set-up of owned-media assets; managed parties for campaign launch; wrote the media release and pushed campaign story out to marketing press; tracked and optimised campaign performance; and ongoing fulfillment of product orders.

Press advertisements

Online display performance banners

Consumer PR - editorial coverage

eDMs targeted to cold and warm audiences

Bespoke Father's Day cards

Campaign editorial coverage in the Australian marketing press

(AdNews, Australian Creative, B&T and Campaign Brief)