Monday, December 3, 2012

The Wayside Chapel - Donate a Plate Christmas Appeal

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: The Wayside Chapel
Product/Campaign: Donate a Plate Christmas Appeal
Year: 2012
Project Management Tasks: Receipt of client brief, briefed creative team, presented creative concepts and rough layout to client, briefed print & digital production and studio, presented artwork to client, actioned client amends/changes, coordinated offline and online despatch of artwork. 

Plate Execution: Donate to The Wayside Chapel's Christmas Lunch

Wayside Website Hompage Banners 

Wednesday, November 21, 2012

Raid - Localised Brand Website (Raid.com.au)

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: SC Johnson & Son / Raid
Product/Campaign: Launch of Localised Brand Website - Raid.com.au
Year: 2012
Project Management Tasks: Receipt of client brief, briefed creative team, presented creative concepts/layout to client, prepared and briefed debrief, briefed copywriter, studio and digital production on wire-frames, site map and master copy document, presented site flats to client for approval, briefed and liaised with digital production and digital backend designer on site build, tested site before pushing live, post-launch maintenance and update of live site - briefed creatives, studio and digital on changes/amends and on overall site style guide.

 Website Homepage
 
  Product Page

 Consumer Insect Education - 'Bug University'

Promotions Page

Monday, November 12, 2012

Off! - Tropical Strength

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: SC Johnson & Son / Off!
Product/Campaign: Off! Tropical Strength
Year: 2012
Project Management Tasks: Receipt of client brief, prepared the material instructions, briefed creative, production and studio, and despatched artwork via QuickCut.

 Creative Execution no. 1 - Beauty Magazine Press

Creative Execution no. 2 - Beauty Magazine Press

Saturday, November 10, 2012

The Wayside Chapel - On the Verge

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: The Wayside Chapel
Product/Campaign: On the Verge Quarterly Community Newsletter
Year: 2012
Project Management Tasks: Receipt of client brief and materials, briefed creative, print production and studio, art and copy proof check, presented artwork to client, actioned client amends and changes, organised artwork despatch to printers and mailhouse.

On the Verge Newsletter - Spring 2012

On the Verge Newsletter - Summer 2012

Thursday, November 8, 2012

Raid - Max DIY Bug Defence Better Homes & Gardens Sponsorship

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: SC Johnson & Son / Raid
Product/Campaign: Raid Max DIY Bug Defence Better Homes & Gardens Sponsorship
Year: 2012
Project Management Tasks: Receipt client brief, confirming media advice and details, briefing creatives, studio and digital production, briefing backend developer, online testing, despatch to media for live insertion.

Online Display Banners - Yahoo!7 Better Homes & Gardens Sponsorship Takeover

Monday, November 5, 2012

Raid - Contextual Targeting Online Promotion

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: SC Johnson & Son / Raid 
Product/Campaign: Raid Contextual Targeting Online Promotion - RealEstate.com.au
Year: 2012
Project Management Tasks: Receipt of client brief, liaised with media on advice and placement details, devised project timings, wrote the creative brief, briefed creatives, studio and digital production, presented creative concepts to client, prepared and briefed creatives on de-brief, presented digital flats to client, briefed digital backend designer on build, online testing and despatch to media agency.

Online Display Banners

eDM

Tuesday, October 16, 2012

Raid - Automatic Advanced

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: SC Johnson & Son / Raid
Product/Campaign: Raid Automatic Advanced (Australia & New Zealand)
Year: 2012
Project Management Tasks: Briefed creatives, studio and print and digital production, liaised with NZ client and NZ retailers on DM artwork guidelines, trafficked artwork through internal agency and client approval processes, submitted TVC for CAD approval, despatched press artwork via QuickCut and TV dubs to stations.

TV Commercial

Magazine Press

Out-of-Home Eyelites and Shopalites

Mobile Banner Ads

Direct Mail (NZ)

Monday, October 15, 2012

The Wayside Chapel - General Consumer & Corporate Communications

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: The Wayside Chapel
Product/Campaign: General Consumer & Corporate Communications
Year: 2012
Project Management Tasks: Receipt of client brief, briefed creative, production and studio, trafficked artwork through agency and client approval processes, and coordinated artwork dispatch.

Donor Slips

Barbecue Fundraiser eDM

Youth Employment Program DL Flyer

Bequest Donation Program Online Banners

Monday, October 8, 2012

Raid - One Shot / 'Raid: The Game'

Agency: UrsaClemenger - Sydney
Discipline: Consumer Healthcare Advertising
Client/Brand: SC Johnson & Son / Raid 
Product/Campaign: Raid One Shot / 'Raid: The Game'
Year: 2012
Project Management Tasks: Receipt of client brief, liaised with media on advice and placement details, briefed creative, studio, and print, TV and digital production, briefed digital backend designer, submitted TVC for CAD approval, despatched TV dubs to TV stations, print-proof sign offs, sourced and set up props for fair event stall, organised prizing and mechanic of the consumer promotion/activation for the fair event and associated collateral.  

 'Raid: The Game' Mobile and Tablet Game App

TV Commercial

Out-of-Home Shopperlites

Outdoor Posters

Mobile Banner Ads

Better Homes and Gardens Live Event Brand Stall

Better Homes & Gardens Live Event Consumer Promotion/Activation

Monday, August 6, 2012

Hungry Jack's - The Legendary Whopper AFL Grand Final Giveaway

Agency: Clemenger BBDO - Sydney
Discipline: Advertising - Creative Agency
Client/Brand: Hungry Jack's
Product/Campaign: The Legendary Whopper AFL Grand Final Giveaway
Year: 2012
Project Management Tasks: Receipt of client brief, liaised with media on advice and placement details, prepared material instructions, co-wrote the creative brief, briefed creatives, print production and studio, presented artwork to client, despatch of artwork via QuickCut and print-proof sign off.

Magazine Press communicating the AFL Consumer Promotion

AFL Consumer Promotion Microsite

Tuesday, July 24, 2012

Hungry Jack's - Local Store Marketing

Agency: Clemenger BBDO - Sydney
Discipline: Advertising - Creative Agency
Client/Brand: Hungry Jack's 
Product/Campaign: Local Store Marketing
Year: 2012
Project Management Tasks: Receipt of client brief, confirming media advice/details, preparing material instructions, briefing Creatives, Production and Studio, presenting artwork to client, artwork despatch to printers and/or publications via QuickCut, and print proof sign-offs.

Outdoor Billboards

New Store Opening Newspaper Press Advertisements

 In-store Posters

Voucher Flyers

Discount Loyalty Cards

Point-of-Purchase Menuboards

Wednesday, April 25, 2012

Kellogg's Nutri-Grain - Get Hungry for your Sport

Agency: Creative Activation - Sydney
Discipline: Brand Promotions & Activations / Shopper Marketing
Client/Brand: Kellogg's / Nutri-Grain 
Product/Campaign: Nutri-Grain / Get Hungry for your Sport
Year: 2012
Project Management Tasks: Assisted in briefing packaging and website artwork into studio, artwork despatch, tracking and monitoring the performance of the on-pack consumer promotion, and contacting and validating winners.

Consumer Promotion Microsite

On-pack Promotion Packaging Artwork

Winner's Notification Letter