Product/Campaign: UNICEF Inspired Gifts - 'Tell someone they mean the world' Valentine's Day campaign
Discipline: Cause Marketing and Fundraising
Year: 2014
Partner Agencies: Reprise Media/UM (search)
Project Management Tasks: Set up of product bundles and e-commerce shop; Briefed internal Communications/PR and Digital teams; Briefed partner search agency; Trafficked artwork and other marketing collateral through internal approval processes.
eDM
Web E-commerce Shop
Owned-media Homepage
