Discipline: Consumer Healthcare Advertising
Client/Brand: SC Johnson & Son / Raid
Product/Campaign: Raid One Shot / 'Raid: The Game'
Year: 2012
Project Management Tasks: Receipt of client brief, liaised with media on advice and placement details, briefed creative, studio, and print, TV and digital production, briefed digital backend designer, submitted TVC for CAD approval, despatched TV dubs to TV stations, print-proof sign offs, sourced and set up props for fair event stall, organised prizing and mechanic of the consumer promotion/activation for the fair event and associated collateral.
'Raid: The Game' Mobile and Tablet Game App
TV Commercial
Out-of-Home Shopperlites
Outdoor Posters
Mobile Banner Ads
Better Homes and Gardens Live Event Brand Stall
Better Homes & Gardens Live Event Consumer Promotion/Activation
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